Following Up

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: How many times should you follow up on a lead? Some say that 
: you should follow up at least three times at an absolute minimum,
: while five or six is even better. But the real answer is . . . 
: whatever is working best for you. But how do you know what's 
: working for you if aren't tracking your results?

: To help speed up the process and figure out what is working for 
: you, you need to chart your results with each follow up for each
: prospect and record what you said or did to make contact and the
: results, positive or negative. 

: Then after you have this information, you can analyze your 
: results, so you know which of your follow ups actually got 
: your prospects to react positively. Once you know what works, 
: you can use the best follow up for your first or second contact
: with a prospect and speed up your sales or recruitment process.


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